Yahoo has revealed in a recent announcement that it is releasing a notably overhauled version of its homepage and its flagship mobile applications -- Yahoo iOS and Android apps -- in an attempt to offer a more personalized social experience to users.
According to the details shared by Yahoo, the revamped homepage and mobile apps will give users the ability to find the stories of their choice, as well as comment and debate day-to-day news, and keep track of stories that interest them the most.
Yahoo's decision to revamp its homepage and mobile apps evidently underscores an effort by the company to unfold a better reflection of how consumers read news on their mobile devices and how they engage with a day's news. In addition, the move will also ensure that news-centric conversations which take place on social media sites are shifted back to Yahoo itself.
Highlighting the fact that Yahoo's revamp of the homepage comes at a time when an increasing number of consumers is using smartphones for reading the day's news, Yahoo SVP Simon Khalaf said that the year 2015 witnessed a whopping 141 percent increase in the usage of mobile news and magazine apps.
Further adding that the Yahoo homepage and mobile apps revamp will enable Yahoo's algorithms to better understand the topics which a user is potentially interested in, Khalaf said: "We're clustering the articles and understanding the topics you'd be interested in. That gives us a broader view into your interests."