FCA’s Jeep-centric Super Bowl 50 ad - ‘Portraits’ - bags Super Clio prize

FCA’s Jeep-centric Super Bowl 50 ad - ‘Portraits’ - bags Super Clio prize

Bigwig automaker Fiat Chrysler Automobile's magnificent Jeep-focused commercial -- titled 'Portraits' -- for Super Bowl 50 was named the best commercial to run during the Big Game.

The 'Portraits' ad -- commemorating the 75th anniversary of the Jeep brand this year -- bagged the second-annual Super Clio prize, which is given out to honor the best Super Bowl commercial.

The FCA's one-minute 'Portraits' Super Bowl 50 commercial -- showcasing the Jeep brand -- was selected as the best ad for the game by a committee of top creative executives, led by Rob Reilly, Super Clio commissioner and McCann Worldgroup's global creative chairman.

The Super Clio-winning 'Portraits' ad was created by Iris Worldwide in New York. The ad basically put together more than 60 pictures of people - including celebrities like Marilyn Monroe and BB King, as well as World War II soldiers and ordinary Americans - and different Jeep models across the last 75 years.

The 'Portraits' ad chiefly evoked the spirit of the Jeep brand over the years, and ended with the following on-screen line: "We don't make Jeep. You do."

Asserting that the 'Portraits' ad was selected as the best ad because of the "restraint it showed for the Super Bowl, to not use the typical tricks," Reilly said: "Jeep could have easily shown driving footage or something similar, but they chose to show very little product and tell a great story."

User login

You May Have Missed...

Intel surpassed its ‘workforce diversity’ goal set for 2015
Fri, 02/05/2016 - 08:27

Chip giant Intel released its 2015 Annual Diversity Report this week, revealing that the 'workforce diversity' goal which the company had set for...

Nigeria Update

Fresh Polio Cases lead to WHO Travel Restrictions on Pakistan and Syria
Tue, 05/06/2014 - 00:45

World Health Organization has slapped international travel restrictions on Pakistan, Cameroon...

Economy Watch

US Import Prices decline in April
Thu, 05/14/2015 - 01:13

For a straight 10th month, US import prices declined in April. The decline could be due to the...

REM Google reports rise in Advertising Revenues

Health Tonight

Healthcare workers find bird flu virus in Dunfermline
Tue, 01/12/2016 - 03:03

Health experts have confirmed that they have found a bird flu strain at a local farm located in...

Science Tonight

Debate continues over effectiveness ofIndian Science Congress
Fri, 01/08/2016 - 03:05

Following public criticism from Nobel laureate Venkatraman Ramakrishnan of the Indian Science...

UK News

UK junior doctors conclude first strike
Thu, 01/14/2016 - 03:04

The junior doctors in the United Kingdom have concluded their first industrial action that went...


Sat, 01/17/2015 - 06:04

Aetna inc., health care company, on Friday announced that it has signed a deal with Gilead...

US News

TRI: ‘Turing Phone’ will run Jolla’s Sailfish OS, not Android
Wed, 02/03/2016 - 08:00

In a recent email to customers who have pre-ordered the much-hyped, most-secure 'Turing Phone'...

Technology Tonight

Microsoft rolls out update to Bing app for iOS and Android
Sat, 02/06/2016 - 08:19

Microsoft has introduced several new features to its Bing search engine, via a major update...