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Amazon, which was planning to buy Postmates earlier this year, has today launched a service that will give a head to head competition to it. The e-commerce giant’s new on-demand delivery service Flex doesn’t rely on traditional couriers.
The workers, who will be working with the online retailer on the new service, will get an opportunity to make between $18 and $25 per hour by just delivering packages for Amazon using their own vehicle and a smartphone app through which they will route their deliveries.
The service, which is presently live in Seattle, initially focuses on hiring couriers for Amazon’s one-hour delivery service Amazon Prime Now. The company also said that in future, some other types of packages will also be included for delivery.
But for the time being, the new service is majorly focusing upon augmenting the labor pool for managing the speedier Prime Now deliveries. Seattle is one of the recent markets to support Prime Now. It is also the first location where Amazon added the option to deliver beer, wine and liquor on-demand through its Prime Now application.
Amazon said in a statement that Flex will soon arrive to other Prime Now markets, including New York, Baltimore, Miami, Dallas, Austin, Chicago, Indianapolis, Atlanta and Portland.
Like other on-demand services, like those from companies such as Uber, Lyft or Postmates, Amazon is touting Flex as a way for workers to ‘be your boss’ by setting the hours they want to work.
Amazon’s launch of Flex has come as the company is focused on finding new ways of bringing down the cost of delivering items as it ramps up its Prime Now on-demand delivery service.