Google earnings in fourth quarter miss estimates by analysts

Google earnings in fourth quarter miss estimates by analysts

It seems as if search engine major Google is in the habit of missing analysts' earnings targets and thereby frustrating investors. A recent example the same phenomenon was visible in Google Inc.'s revenue figures that grew by 15% in the fourth quarter and yet fell short of Wall Street's target on declining online ad prices and unfavorable foreign exchange rates.

The latest letdown of Google's fourth-quarter earnings was indeed noteworthy as it was well below analysts' predictions thereby making this the fifth consecutive quarter in which Google Inc. hasn't been able to clear a key hurdle for publicly held companies.

The advertising revenue of Google has come under great pressure as more consumers access its online services on mobile devices such as smartphones and tablets and here the ad rates are typically lower.

Even in the holiday shopping season period, Google's revenue rose 15% to $18.1 billion and after the subtract action of ad commissions, the overall revenue stood at $14.5 billion. This figure is nearly $250 million below the analysts' expectations.

It is said that Google could still be making more money if it decides to add fewer workers to its payroll and rein in its spending on far-out technology.

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