WSJ: Amazon set to unveil its own phone at Seattle event; the handset will be an AT&T exclusive

WSJ: Amazon set to unveil its own phone at Seattle event; the handset will be an

In a Tuesday report, the Wall Street Journal (WSJ) revealed that online retail giant Amazon will likely unveil its much-rumored smartphone at a Wednesday event to be held in Seattle.

According to the WSJ report, the Amazon phone - which many believe has been built for online and offline shopping - will exclusively be carried by US wireless carrier AT&T.

Despite the fact that rumors about the Amazon's own smartphone have been making rounds for quite some time now, the recent WSJ report that the handset will be an AT&T exclusive gives the most substantial hint thus far about the device. Some earlier reports have revealed that the Amazon handset will boast some interesting features.

It will unfold an interactive 3D online shopping environment, and will use front-facing sensors for detecting the movements of the users to offer them buying options for the items at Amazon. The retail items will be identified in the real world via the rear camera of the device.

Noting that the Amazon handset will chiefly be "a smartphone optimized for shopping," IDC analyst Ramon Llamas said during a recent interview with VentureBeat: "If Amazon is good at one thing, it's getting its members to buy more stuff."

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