Tesla Model 3 pre-orders in launch week surpass 325,000

Tesla Model 3 pre-orders in launch week surpass 325,000

Electric vehicle manufacturer Tesla Motors has received more than 325,000 pre-orders for its mass-market Model 3 electric sedan within a week of its official unveiling. The Model 3 pre-orders involve a deposit of $1,000 by prospective buyers of the vehicle which is expected to cost $35,000.

The surprisingly high launch-week preorder numbers for the Model 3 underscore an unparalleled consumer response to a new vehicle, even despite the fact that consumers are aware of a potential wait of at least around two years - or even more - before the vehicle is delivered to them.

With Tesla having received more than 325,000 deposits of $1,000 each from prospective Model 3 owners within one week on the opening of pre-orders last Thursday, it is apparent that the overwhelming consumer response to Model 3 is unprecedented, not just in the auto industry, but in any industry.

Though Tesla would evidently be thrilled by the response which its forthcoming Model 3 electric car has generated one week after its unveiling, the company would also possibly be worried about how it would manufacture the massive number of Model 3 units to deliver the pre-ordered vehicles.

Thus far, Tesla has been producing 50,000 electric cars in a year. In 2016, the automaker aimed for a number between 80,000 and 90,000, but it has thus far not got off to the desired start to achieve the projected number.


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