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In an announcement which marks the expansion of Sony Electronics' lineup of compact cameras, the company unveiled the pocket-sized RX100 III camera on Monday. The new camera adds to Sony's popular Cyber-shot RX series.
The new Sony RX100 III camera is as sleek and as stylishly designed as the existing RX100 and RX100 II models. The new addition is equipped with a specially developed ZEISS Vario-Sonnar T* 24-70mm1 F1.8-2.8 lens; and it includes an on-board OLED viewfinder with ZEISS T* coating.
Just like the current RX100II model, the new RX100III camera makes use of high-resolution 20.1 MP 1.0-type back-illuminated CMOS image sensor. In addition, the new camera also brings on the powerful BIONZ X processor which featured in a number of high-end Sony cameras including the full-frame a7, a7R and a7S models.
About the addition of the new RX100III camera to Sony's present lineup of compact cameras, Patrick Huang - Sony Electronics' director of the Cyber-shot business - said that its Cyber-shot RX family of cameras underscores the company's efforts "to push the modern limits of engineering and innovation."
With regard to the new RX100III model, Huang said: "We've added a brighter, wider aperture lens and an impressive retractable OLED EVF, while also utilizing the latest Sony imaging technologies to boost the camera's processing speed and efficiency."