Over 400 Apple retail stores worldwide fronted with red signage for World AIDS Day
In recognition of World AIDS Day, December 1, more than 400 Apple retail stores across the world fronted with red signage, and the company's employees working at the stores wore red shirts in place of their standard blue uniform.
Apple has been putting up red logos at its stores on December 1 every year for the past several years, so as to help raise awareness among the people for the global fight against AIDS.
The red signage at more than 400 Apple retail stores worldwide commemorates Apple's longtime association with the Project(RED) charity. It was in 2006 that Apple first collaborated with the charity, which was co-founded by U2's Bono for raising awareness and funds to stop the spread of HIV/AIDS in Africa.
Apple, along with several other leading product manufacturers and retailers, creates special PRODUCT(RED) branded items; with a portion of the proceeds from the sale of PRODUCT(RED) items, throughout the year, going to The Global Fund for fighting AIDS.
For the World AIDS Day this year, Apple is offering limited-edition custom (RED) content for a number of App Store apps, including Best Fiends, Candy Crush Jelly Saga, Boom Beach, Plants vs. Zombies Heroes, Clash of Clans, PewDiePie's Tuber Simulator, Hay Day, and Farm Heroes Saga, among others. All the proceeds from the in-app purchases will be donated by the company.
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