Image of lemons explaining signs of breast cancer goes viral

Image of lemons explaining signs of breast cancer goes viral

Corrine Beaumont, a young designer who created the ‘Know Your Lemons’ breast cancer awareness campaign, says her image of 12 lemons provides women a simple, visual way to learn what breast cancer symptoms can look and feel like.

Beaumont, who lost both her maternal and paternal grandmothers to breast cancer, left her job to start her own charity “Worldwide Breast Cancer” two years ago after she found that very little information on the signs of the potentially deadly disease was available.

Corrine’s image of 12 lemons, with each depicting a different sign of breast cancer, is a playful, friendly way to help women overcome their fear of the deadly disease.

Speaking on the topic, she said, “Some patients don't want to talk about breasts or look at them. Often women used in campaigns don’t look like ordinary women - but even those with little literacy can understand this.”

Although the charity has been going for many years, this year’s campaign image struck a chord, after the image was shared on social media by Erin Smith Chieze, who was diagnosed with stage 4 breast cancer. Since Jan. 10, it has been shared more than 33,000 times.