HTC One M9 ad parodies commercials for anti-depressant drugs

HTC One M9 ad parodies commercials for anti-depressant drugs

In an apparent marketing effort for its new One M9 smartphone which hit the stores on April 10, HTC has released a YouTube ad which targets the recently-launched Samsung Galaxy S6 handset and the Apple iOS mobile operating system.

HTC's new ad for the One M9 handsets spoofs anti-depressant commercials; and, going by the initial feedback, the somewhat insensitive ad takes digs at Samsung and Apple in a 'not so funny' manner.

For the ad targeting its bigger rivals, HTC has invented three fictional diseases: 'Bi-phonal Displeasure Disorder', SAD (Samsung Affective Disorder), and iOS (Irritable Operating System). According to the ad, the supposed cure of the diseases - which have several side effects like permanent thumb loss, blue teeth, and oily plastic discharges, among others - is a new fictional drug called 'Cellami' (pronounced CELL-ah-me).

The ad shows an ashy and pale man who is 'sick' with the mentioned diseases and is undergoing the Cellami treatment.

The obvious kicker of the ad is that people who own the new HTC One M9 handset will not suffer from the mentioned diseases, and will thus be spared the ostensibly horrifying 'Cellami' treatment. HTC has claimed in the ad that One M9 users will not be afflicted by the fictional diseases because "your phone is the best," and allows them to "go enjoy your life."


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