HTC hikes Vive VR headset’s price in UK

HTC hikes Vive VR headset’s price in UK

In a move which is apparently rooted in the post-Brexit Pound devaluation, smartphone maker HTC has announced that it has increased the cost of its HTC Vive virtual reality (VR) headset in the UK, with effect from Monday, August 1, 2016.

Announcing the spike in HTC Vive pricing in the UK, HTC said that the headset will now be available for purchase to UK users for £759 (approximately $1,000). Prior to the UK price hike, the HTC Vive was already quite steeply priced at £689 (nearly $910).

The evident reason behind the HTC Vive price increase in the UK is 'Brexit' --- a term which is short for Britain's exit from the European Union. Earlier, Chinese handset manufacturer OnePlus had said in a July announcement that the cost of its latest OnePlus 3 flagship handset in the UK is being hiked as a result of Brexit.

With regard to the upward revision in the cost of the Vive VR headset in the UK, HTC said that it makes regular adjustments to the cost of its devices in order to ensure that its customers get the best possible value.

Announcing the revision in Vive VR headset's pricing has been revised in the UK, HTC said: "Due to recent currency valuation changes and the current value of the GBP we are adjusting the price of the HTC Vive in the UK to £759 + P&P. The adjustment will come into effect on Monday 1st August."

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