Google-Fiat Chrysler partnership could accelerate development of next-gen car technologies

Google-Fiat Chrysler partnership could accelerate development of next-gen car te

Against the backdrop of reports that Google is apparently in partnership talks with Fiat Chrysler Automobiles NV, auto industry experts have projected that a team-up between the two companies could give each of them the requisite resources for accelerating the development and production of next-generation car technologies and self-driving cars.

According to auto industry experts, a partnership between Google and Fiat Chrysler would be mutually beneficial for both the companies. Fiat Chrysler will benefit from a partnership with Google because the automaker has not been as aggressively investing in and supporting the development of self-driving vehicles as some of its rivals, including General Motors (GM) and Ford.

Google, on the other hand, will benefit from a partnership with Fiat Chrysler because -- even though it has efforts underway to refine and test its fleet of self-driving vehicles -- it lacks the experience and infrastructure required for the mass production of self-driving cars.

Drawing attention to the fact that Fiat Chrysler - as compared to its cross-town competitors GM and Ford - has a small volume of vehicles, Kelley Blue Book senior analyst Karl Brauer said that if Fiat Chrysler "is paired with someone like a Google and their resources, it kind of immediately changes the playing field."

Brauer further added that a partnership will help both Google and Fiat Chrysler "jump to the front of the line."

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