Fitbit mulls deeper dive into smartwatch market with Pebble acquisition

Fitbit mulls deeper dive into smartwatch market with Pebble acquisition

Wearable device manufacturer Fitbit – a company which makes health- and fitness-tracking devices – is apparently looking to dive deeper into the smartwatch arena with its official acquisition of smartwatch pioneer Pebble earlier this week.

The acquisition of Pebble by Fitbit comes at a time when the smartwatch market in general is struggling. However, in reference to the acquisition, Fitbit co-founder CEO James Park has told The Verge that just because that the smartwatch market is currently struggling, it does not mean that a “different approach” to smartwatch manufacturing is not possible in the future.

Drawing a parallel between the current state of the smartwatch category and Fitbit’s own history, Park said: “The closest device you could draw a comparison to [when we started] was a pedometer. And we came up with a radical new concept around activity trackers and really transformed that market.”

Park further added that Fitbit has now grown into “something of a size that people couldn’t imagine.”

With regard to the acquisition of Pebble, Fitbit has repeatedly said that it has purchased the smartwatch maker for its smartwatch software platform, and not its hardware. Asserting that Fitbit is essentially working towards making its product line “more sophisticated over time,” Park said that the acquisition of Pebble will help speed up the development of a “great variety of apps” which Fitbit will develop either on its own or with partners.


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