E-Cigarette Discussion Gathers Steam as Number of Users Increase rapidly

E-Cigarette Discussion Gathers Steam as Number of Users Increase rapidly

As the popularity of electronic cigarette has increased in the past couple of year, the e-cigarette has become a topic of some serious discussion among health experts. Health officials and activists believe that e-cigarette market is expanding fast and for further expansion, it is turning towards kids.

On the other hand, e-cigarette companies refute the same. E-cigarette industry has registered $2.5 billion in sales. Seeing the sales of e-cigarette products, now tobacco companies are also considering launching their own brands in the market.

Some are starting sale of e-cigarettes and others are filing suits thinking that e-cigarettes are nipping into sales of cigarettes. Camel Cigarettes plans distributing its Vuse e-cigarettes starting June 23.

Lorillard, which is among the nation's strongest e-cigarette brand, is planning a national marketing campaign, which will also have television advertisements, along with Reynolds.

Federal authorities are quite concerned about the marketing of e-cigarettes. The Food and Drug Administration has also proposed guidelines for the regulation of e-cigarettes. But for now, no action has taken place.

In fact, a Senate hearing has also been scheduled to discuss e-cigarettes. Matthew L. Myers, president of the Campaign for Tobacco-Free Kids, will testify at the hearing. As per Matthew, the FDA did not levy restrictions on e-cigarette companies and that has led these companies to advertise heavily on television and radio.

"They will drive the evolution of the product in a way that serves their interests and not public health, and that's exactly what's happening", said Matthew.

Stephanie Cordisco, President of RJ Reynolds Vapor Company, has a different take on the situation. As per Stephanie, the company is adopting a new path keeping public health in mind. Initially, they will introduce Vuse in 15,000 stores.

Ms. Cordisco said they are aware of the perceptions and think that they will be able to put the industry on the right side of history.


User login



You May Have Missed...

Reptiles Capable of Social Learning through Imitation
Wed, 10/01/2014 - 12:41

For the first time, researchers have found that reptiles are capable of social learning through imitation, a skill up to now considered to be...


Nigeria Update

World Malaria Day Draws Attention over Need for Renewed Commitment
Sat, 04/26/2014 - 12:48

The world commemorated the Annual Malaria Day on April 25 and the attention was drawn towards...


Economy Watch

China sets up new bureau to enhance real estate tax system
Tue, 09/02/2014 - 11:30

In a bid to augment its land management regulations, China recently set up a Bureau of Real...


Health Tonight

Tobacco companies add prominent health warnings on e-cigarette packs
Mon, 09/29/2014 - 14:21

Always, tobacco companies have been criticized for trying new ways to attract people towards...


Science Tonight

Scientists to turn the Moon into Giant Particle Detector to study UHE Cosmic Ray
Wed, 10/01/2014 - 12:20

Scientists have been trying very hard to turn the Moon into a giant particle detector so as to...


UK News

Rare Skeleton of Wooly Mammoth Set to be sold at UK Auction in November
Wed, 09/24/2014 - 12:31

Summers Place Auctions in Billingshurst, near Horsham, will sell one-of-its-kind skeleton of a...


Pharmaceuticals

AstraZeneca, Roche and Qiagen to Collaborate for Cancer Diagnostic
Mon, 07/28/2014 - 07:13

AstraZeneca has signed up an agreement of collaboration with Roche AG and Qiagen for cancer...


US News

Lackluster Fire Phone sales mark a big disappointment for Amazon
Tue, 09/30/2014 - 11:12

Online retail giant Amazon marked its foray into the smartphone arena two months back, with the...


Technology Tonight

HTC ReCamera image leaked
Mon, 09/29/2014 - 11:55

Close on the heels of a recently-released web teaser about its forthcoming 'ReCamera', HTC has...