Cell C Starts another Price War

Cell C Starts another Price War

The third largest mobile services operator in the country has announced another reduction in calling rates for prepaid consumers to 66c. Cell C CEO Jose Dos Santos said that his company is committed to provide value for money to consumers. Cell C will also reduce the price for contract customers to 79c.

The new rates will be applicable from June 1. Further, Cell C will bill consumers on per second pulse. Cell C has certainly improved its market share compared to Vodacom and MTN in the recent months.

With aggressive marketing, Cell C has sent across the message that the company is here to reduce the communication costs for South Africans. Earlier, Cell C reduced the price to 99c per minute. MTN offered competitive price of 79c in March this year.

With the latest move, Cell C aims to have the lowest price in the region. The telecom companies have also witnessed improvement in the data revenue. As more people start using smartphones, the demand for data will increase in the coming quarters.

Cell C added 1.6 million new subscribers in March. The company now claims to have a consumer base of 16.6 million. Cell C has invested more money in recent quarters to upgrade its network. The company has raised money from shareholders and through debt for expansion plans.


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