Audi to create a subsidiary devoted to self-driving car technology

Audi to create a subsidiary devoted to self-driving car technology

German newspaper Stuttgarter Zeitung has revealed in a recent report (via Reuters) that automaker Audi is setting up a new subsidiary which will be devoted to development of self-driving car technology.

The new Audi subsidiary will be called SDS Company.

The disclosure about the new Audi subsidiary to the German newspaper was made by Audi’s CEO Rupert Stadler during an interaction with the paper this past weekend. Stadler said that Audi’s future investment will chiefly pivot around ‘emerging technology’ categories, like self-driving cars and electric vehicles.

Even though Audi currently does not have a subsidiary dedicated to self-driving car technology, it is still working on the technology. Recently, the company’s piloted driving project grabbed the headlines for the inclusion of subtle, human-like cues to other drivers of its lane-change intentions, by initiating a merge by drifting towards lane markers in advance.

About Audi’s efforts in the self-driving car arena, Stadler told the German newspaper that the company is looking for a partner to develop the requisite technology; and added, with regard to the company’s self-driving ambitions: “This is about a robot car that may not even need a steering wheel or pedals, so it’s ideal for urban traffic.”

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