Apple reportedly planning to foray into VR arena with its own VR device

Apple reportedly planning to foray into VR arena with its own VR device

According to recent reports, tech biggie Apple is apparently planning to foray into the rapidly growing, and potentially lucrative, virtual reality (VR) market, with its own VR or AR (augmented reality) device.

Hinting at Apple’s apparent efforts to join the VR bandwagon, a Phone Arena report has revealed that VR headset prototypes are being developed by Apple’s teams for the past few months. In addition, some of Apple’s new hires and latest acquisitions also indicate that the company is seriously planning to venture into the VR/AR space.

Specifically, the Phone Arena report has pointed out that Apple presently has efforts underway to expand its VR team by bringing together its in-house employees, and also by hiring employees from other bigwig companies like Microsoft and Lytro.

Towards that end, the report has disclosed that one of Apple’s new hires is VR researcher Doug Bowman, who was previously the Director of the Center for Human-Computer Interaction at Virginia Tech. Bowman is an expert in the VR field, and has studied VR interfaces and the way they work.

Moreover, to further its evident VR plans, Apple has also acquired tech startups like FlyBy Media, which has developed technology that allows mobile devices to scan real world objects and add them to a VR "collection." FlyBy Media has earlier worked with Apple’s rival Google, to assist the company in 3D positioning for ‘Project Tango.’


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