Amazon CEO unveils the company’s new ‘Fire Phone’

Amazon CEO unveils the company’s new ‘Fire Phone’

In a move which marks online retailer gain Amazon's foray into the fiercely competitive smartphone arena, the company's CEO Jeff Bezos has recently unveiled the first Amazon handset --- the `Fire Phone.'

The Amazon Fire Phone is smaller than most of the Android handsets currently available on the market; but is bigger than the Apple iPhone. The screen of the handset measures 12cm diagonally which, according to Bezos, is the perfect screen size for single-handed use.

One of the key features specific to the Amazon Fire Phone will be the `Firefly' feature which essentially underscores a scanner that will help users purchase items from the Amazon marketplace. Users will be able to look at items in
3D; thus getting a comprehensive view of the items they want to buy.

It is speculated that the Amazon-branded Fire handset will apparently include an Amazon shopping app or other some features which will be directly tied to the company's products and services.

With regard to the Amazon Fire Phone, analysts are of the opinion that the company's key objective behind the launch of the handset is to get customers to make more purchases from its massive online store.


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