Apple reports plunge in iPad sales for Sep-Dec quarter

Apple reports plunge in iPad sales for Sep-Dec quarter

In an apparent indication that the Apple iPad tablet is witnessing a steady decline in sales, the company said during its Tuesday conference call to report quarterly earnings that iPad sales had witnessed a year-on-year plunge in the September-December 2014 quarter.

The statistics shared by Apple revealed that the sales of the iPad during the December 2014 quarter stood at 21 million units, which marked a notable drop from the 26 million iPad units which the company had sold in the same quarter in 2013.

So far as Apple's revenue from the iPad is concerned, the company reported that its December 2014 quarter revenue from the tablet was $8.9 billion. In comparison, the company's iPad revenue during the December 2013 quarter was $11.5 billion.

However, despite the drop in iPad sales as well as the revenue Apple generated from the tablet in the September-December 2014 quarter, Apple CEO Tim Cook appeared to be quite upbeat about the future of the iPad.

In the analysts call after Apple's reporting of its quarterly earnings, Cook said that he believes that "over the long arc of time the iPad is a great business;" and added that the tablet still has a "very, very bright future."


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