Barefoot running is becoming trendsetter very fast. Even the shoe companies are going for minimalist approach in designing shoes for bare foot runners to have them in their clienteles. But the phenomenon has both pros and cons as suggested by orthopedics.
Ken Bob Saxton the marathon runner considered as the barefoot running guru is propagating the virtues of shoeless running since many years. He also has one website where the growing community of barefoot runners can get advice.