Sprint to roll out cheaper pricing plans

Sprint to roll out cheaper pricing plans

According to a Wall Street Journal report, Sprint's new CEO Marcelo Claure has revealed in a Thursday announcement that the third-ranking US wireless carrier has efforts underway to roll out new, cheaper pricing plans.

As per the WSJ report, the cheaper plans which Sprint intends to offer may either include lower-priced plans or much bigger allotments of wireless data or both.

Despite the fact that Sprint is yet to specify what precise benefits the cheaper pricing plans will bring for its customers, a number of reports released last week have suggested that the cheaper pricing plans which Sprint will likely announce this week will be "very disruptive" plans, so far as competition is concerned.

Sprint's move to announce cheaper plans was clearly hinted at by Claure at a company-wide town hall telephone call on Thursday, Claure said that his three key priorities for Sprint, as of now, include: a slashing of prices; improvements in the network; and lower operational costs.

With regard to price reductions, Claure said: "We're going to change our plans to make sure they are simple and attractive and make sure every customer in America thinks twice about signing up to a competitor."

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