Most influentialpeople are not usually well connected on social network

Most influentialpeople are not usually well connected on social network

According to a new research study, the most influential people on social networks are usually those who are not very well connected to the online community.

The research by City College of New York showed that influential superspreaders are not the most connected people and they are known to be highly counterintuitive. They are usually connected to a very few who are the head of the hubs. The proposed findings showing that the wisdom in influence is moving from "bigger is better" to "smaller is smarter".

The findings could have a major impact on a range of social, natural and living networked systems. Researchers FlavianoMorone and Hernan A. Makse said that they found that there is a major shift form the view that bigger is better.

Makse, a professor in City College`s Levich Institute and a fellow of the American Physical Society, said, "The problem of identifying the minimal set of influential nodes in complex networks for maximizing viral marketing in social media, optimizing immunization campaigns and protecting networks under attack is one of the most studied problems in network science."

The study was published in the 1 July issue of the scientific journal Nature.


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