The food and candy companies do not want that their famous flavors should have any association with electronic cigarettes. Therefore, companies including General Mills, Tootsie Roll Industries and the Girl Scouts of the USA have served cease-and-desist notices to e-cigarettes' liquid nicotine companies.
They have asked the e-cigarettes' liquid nicotine companies to remove their much-known flavors from the electronic cigarettes and otherwise they will take legal action.
The candy companies are concerned about the flavors being used for addictive drug. Moreover, they do not want any of their products should be used for electronic cigarettes to attract children.
Last month only, the Food and Drug Administration (FDA) proposed regulating electronic cigarettes. But in their proposal, they have not talked about prohibiting candy flavors that have long been banned in real cigarettes.
Every day, electronic cigarette companies face a new problem, but then also the industry registered around $2 billion in sales in 2013. Those who use e-cigarettes have all the praise for it, including it addresses behavioral and addictive aspects of smoking.
Girl Scouts spokeswoman Kelly Parisi said e-cigarette companies use flavor called 'Thin Mint'. The flavor is synonymous with Girl Scouts and is also associated with the activities that they do to enrich the lives of girls.
Therefore, using the term is deceitful and shameless. Ellen Gordon, president and chief operating officer of Tootsie Roll Industries was of the view, "We're family oriented. A lot of kids eat our products, we have many adults also, but our big concern is we have to protect the trademark".