Facebook preparing to demote slow-loading stories on News Feed

Facebook preparing to demote slow-loading stories on News Feed

Facebook, the world’s largest social network, is preparing to update its News Feed ranking algorithm to promote fast-loading stories and demote slow-loading stories. Jiayi Wen and Shengbo Guo, senior engineers with the social network, announced that the update to its News Feed ranking algorithm aimed at showing people more stories that will load rapidly on mobile and fewer stories that take longer to load.

Wen and Guo added that the change would allow users to spend more time loading and reading stories relevant to them.

The social network will start taking into account factors such as estimated load time of a News Feed-linked webpage and the overall speed of the page to decide which stories should be promoted or demoted.

The two engineers wrote in a blog post, “If signals indicate the webpage will load quickly, the link to that webpage might appear higher in your feed.”

The update to the News Feed ranking algorithm is slated to be rolled out to users worldwide gradually over the coming months.

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