Facebook launches new mobile ad format called ‘Canvas’

Facebook launches new mobile ad format called ‘Canvas’

Social network Facebook announced the launch of a new mobile ad format on Thursday. The format is called ‘Canvas;’ and it will enable advertisers to create interactive ads which unfold a better user experience than current ads.

The new ads created with the help of the Canvas ad platform will be mobile-only ads, and will be available on iOS as well as Android.

According to the details shared by Facebook, the new ‘Canvas’ ad format will essentially pave the way for advertisers to develop attractive, mobile-native ads -- complete with images and video -- which can be served up directly in the Facebook users’ News Feed.

Since the ads created using the ‘Canvas’ format will show up in the News Feed, just like a regular sponsored post, the roll out of the ads will be quite similar to that of Instant Articles. The user experience kicks off with just one click, taking the Facebook users to the new ad unit.

Highlighting the fact that the new ‘Canvas’ ad format will result in a faster loading of ads, Facebook said in a press release: "Canvas helps advertisers achieve any objective by giving businesses a fully customizable digital space on which to build multimedia stories."

User login

You May Have Missed...

Flu nasal spray found no less effective than flu shot in study
Tue, 08/16/2016 - 13:05

A new study by the American College of Physicians showed that flu nasal spray is as effective as flu shot. The study has contradicted the previous...

Nigeria Update

Fresh Polio Cases lead to WHO Travel Restrictions on Pakistan and Syria
Tue, 05/06/2014 - 00:45

World Health Organization has slapped international travel restrictions on Pakistan, Cameroon...

Economy Watch

US Import Prices decline in April
Thu, 05/14/2015 - 01:13

For a straight 10th month, US import prices declined in April. The decline could be due to the...

Health Tonight

More than expected rise in US maternal death rate: Study
Tue, 08/09/2016 - 11:21

A rise has been witnessed in the US maternal death rate, women who die during or soon after...

UK News

How a Comet smells? Here’s a Perfume That Mimics the Smell
Wed, 06/29/2016 - 12:41

You may not be able to visit a comet in your life, but you can know how it smells. A British...


Sat, 01/17/2015 - 06:04

Aetna inc., health care company, on Friday announced that it has signed a deal with Gilead...

US News

NASA selects deep space habitat partners
Thu, 08/11/2016 - 11:49

The US space agency NASA is serious about its trip to Mars. The agency has just pledged $65...

Technology Tonight

HTC’s forthcoming Nexus Sailfish handset spotted on AnTuTu Benchmark
Fri, 08/12/2016 - 10:56

According to reports, Taiwanese handset maker HTC’s forthcoming Nexus handset for Google --...