BMW's Klaus Froehlich: BMW to build “the most intelligent car” it can
During the curse of a conversation with Reuters at the Geneva auto show this week, BMW board member Klaus Froehlich revealed that the bigwig German automaker has efforts underway to build “the most intelligent car” it possibly can.
BMW’s reported focus on building “the most intelligent car” is apparently rooted in the impending competition which the automaker is projecting from some of the leading Silicon Valley companies like Google and Apple. To accomplish it plans, BMW is seemingly mulling a major corporate change.
About BMW’s effort to build "the most intelligent car," Froehlich -- who oversees the automaker’s research and development -- told Reuters that the next evolution of the automotive business is one of the key focus areas of the company internally, so that it can retain its hold on the market in the wake of emerging competition.
Asserting his standpoint that “it is a core competence to have the most intelligent car,” Froehlich – drawing a parallel from the smartphone industry – said that BMW does not want to be a part of a massive supply chain for money-spinning manufactures.
Froehlich said that BMW’s task is “to preserve our business model without surrendering it to an internet player;” and added alongside: "Otherwise we will end up as the Foxconn for a company like Apple, delivering only the metal bodies for them."
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