Harley-Davidson

Harley-Davidson to turn 8 Dyna motorbikes into new Softail bikes

Harley-Davidson to turn 8 Dyna motorbikes into new Softail bikes

Betting big on cruisers, the luxury motorcycle brand Harley-Davidson has announced its decision to turn eight of its bestselling Dyna motorbikes into new Softail bikes.

The decision aims to attracting new riders and retain existing riders riding Harley-Davidson bikes longer.

The Dyna line of bikes that will be turned into the Softail family in 2018 include Fat Boy, Heritage Classic, Low Rider, Fat Bob, Street Bob, Softail Slim, Deluxe and Breakout.

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Harley-Davidson names Matthew S. Levatich as new CEO

Harley-Davidson names Matthew S. Levatich as new CEO

Harley-Davidson has made announcement that it has named Matthew S. Levatich as President and Chief Operating Officer of Harley-Davidson Motor Company. Levatich will succeed Keith Wandell, who is going to retire on May 1, 2015.

Levatich has also been selected through Board action, to the Harley-Davidson Board of Directors. Back in May 1, 2009, Wandell took position of President and CEO of the company and selected as Board Chairman in February 2012.

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